The EPIC format is a communication framework developed by RESULTS.org for effective advocacy with legislators. It's designed to create powerful "laser talks"—short, compelling messages under 2 minutes that form the backbone of advocacy work.

What is EPIC?

EPIC is an acronym that stands for:

• Engage
• State the Problem
• Inform about the solution
• Give the Call to action

When to Use EPIC

The EPIC format is ideal for:

• Meetings with members of Congress/legislators and their staff
• Phone calls to legislative offices
• Emails to representatives
• Op-eds and letters to the editor
• Inviting people to join your cause
• Unexpected opportunities—running into decision makers at airports, conferences, hotels, or on the street

The Four Components

E - Engage

Purpose: Hook your audience and establish why they should care

How to do it:

• Start with a personal story or connection to the issue